Hume Cement made the new product debut in the market when they were unveiled Hume Cement Mobile Truck Roadshow. The new product addition Panda Red Masonry Cement roadshow held at 40 hardware shops over Peninsula Malaysia in one month.
It is important for Hume Cement to introduce a product with better workability to the market. End user must be spoilt for choice so they can decide what is best suited for their usage.
The new Panda Red Masonry Cement is having improved workability that eases application and improved bonding with smoother surface. Hume Cement Panda Red great workability allows the workers to complete the plastering job fast in the event of tight schedule.
The Roadshow was a success and the feedbacks gathered were positive.