Let’s Visit Panda
In June 2014, China presented 2 pandas to Malaysia as a symbol of the strong relations between Malaysia and China. To welcome the pandas, Hume Cement and Zoo Negara launched the ‘Let’s visit Panda’ campaign in November 2014 to December 2014. This campaign was also the perfect opportunity to introduce Hume Cement’s brand mascot Panda. Hume Customer’s response to this campaign made it an overwhelming success.
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